From the Amazica journal.

Perspectives on venture building, innovation, removing friction, and solving real problems.

Venture Building

Why We Built a Holding Company Instead of a Startup

The case for building a portfolio of small, profitable ventures instead of betting everything on one idea.

Operations

Removing Friction as a Business Model

How identifying unnecessary complexity in existing industries reveals opportunities others miss.

Healthcare

The Men's Telehealth Opportunity No One Is Talking About

Why men's healthcare is ripe for disruption and what we're doing about it.

Food

Restaurant-Made Meals vs. Meal Kits: Why We Bet on Real Food

The meal kit market is saturated. We found a better model by partnering directly with restaurants.

Innovation

From Patent to Product: How We Turn Ideas Into Real Businesses

Having a patent is step one. Building a business around it is where most inventors fail.

Operations

Our Lean Operations Playbook: Running 6 Ventures with a Small Team

Running multiple ventures doesn't require a massive team. It requires the right systems and ruthless prioritization.

Innovation

Why We Invested in Youth Entrepreneurs: The Rising Makers Story

Our youngest founders were featured in TIME for Kids and the NYT. Here's why investing in young inventors makes sense.

Healthcare

Why Genome Storage Will Be as Common as Cloud Storage

The cost of genome sequencing has dropped 99.9%. Storage is the next frontier.

Technology

Building a Sobriety Assessment App: The Technology Behind TipsyCheck

Using phone sensors and cognitive tests to help people make safer decisions about driving.

Technology

Why Fax Isn't Dead and How DollarFax Plans to Simplify It

Fax machines are obsolete, but faxing isn't. Healthcare, legal, and government still depend on it.