Our portfolio includes issued patents and several products in development. But we learned early that a patent alone is not a business — it's just legal protection for an idea.
Before we invest significant resources, we evaluate against five criteria: Does it solve a pain point we understand? Can it be sold without a human sales team? Is 80% or more automatable? Can we break even on a modest budget? Can it be maintained with minimal weekly time? If a product doesn't pass at least four tests, we don't pursue it.
For physical products, we source components from multiple suppliers under separate use cases and perform minimal final assembly ourselves. This prevents any single supplier from understanding the complete product and potentially copying it.
Our SafeHandle product — a peel-and-stick sanitary cover for trash can lids — exemplifies this approach. The concept is simple, manufacturing is straightforward, and the market need is clear. We have thousands of units in inventory and a clear path to market.
Related: The Rising Makers Story · Why We Built a Holding Company · View Our Portfolio
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