Men are notoriously bad at seeking healthcare. More than half don't get regular checkups, and the most common reason isn't cost — it's avoidance. The process feels uncomfortable, time-consuming, or embarrassing.
Roughly 30 million men in the U.S. experience erectile dysfunction. An estimated 4-5 million have clinically low testosterone. Obesity affects over 40% of American men. These are massive markets with proven treatments — yet millions go untreated because the system makes it too hard to get help.
The telehealth companies that entered this space proved the concept. But they introduced their own friction: opaque pricing, 12-month commitments, and cancellation processes designed to retain rather than release.
We built theMensRX on the premise that honesty is a competitive advantage. The price on screen is the price you pay. The commitment is 3 months, not 12. Cancellation is one click. These structural decisions build long-term trust and retention.
Related: Removing Friction as a Business Model · Our Lean Operations Playbook · View Our Portfolio
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